At the beginning of every music video project, there is a need to work with the artist to define a desired treatment. A video treatment, also known as video concept, outlines information with regards to what the music video will be about. Conceptually, a music video could show the artist performin
g the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place. Furthermore, it can also be an experimental exercise where random images are shown to complement the music in a more abstract way. All of these angles constitute the treatment, or concept, of a music video.
However, a video treatment goes beyond this exercise of defining the overall direction of the video. The treatment goes down to describe the kind of locations, situations, stories, images, look and feel, tone and color, pacing and so on of the music video. Even though most treatment writers don't follow specific guidelines or structures, a well written treatment is one that can successfully communicate complete ideas to artists.
g the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place. Furthermore, it can also be an experimental exercise where random images are shown to complement the music in a more abstract way. All of these angles constitute the treatment, or concept, of a music video.
This was what I read
From my research into music treatments I believe the FIVE most important aspects that a treatment should have is
1. A summary of what's going to happen in the music video.
2. The tone of the music video and the main theme the video follows
3. Mention in detail about the main characters and what they're going to be doing in the video.
4. Talks about where the music video is, the setting of each of the scenes.
5. Mention what happens in the intro/outro of the video, and say whether it goes with with the song and why
Answers these questions:
Do you believe the pitch was good at communicating the ideas of the director and why? This was very helpful as it mentions both tone and theme of the music video, which probably made it easier for the director to understand and follow. He also mentions what each scene would look like, making it easier when it comes to filming There were also pictures that were included giving the director some idea of what the music video it should be like.
Are there any differences between the pitch and the final video?
There were no police involved in the music video and there weren't any weapons.
- No taco bell restaurant
Do you believe the pitch was good at communicating the ideas of the director and why? This was very helpful as it mentions both tone and theme of the music video, which probably made it easier for the director to understand and follow. He also mentions what each scene would look like, making it easier when it comes to filming There were also pictures that were included giving the director some idea of what the music video it should be like.
Are there any differences between the pitch and the final video?
There were no police involved in the music video and there weren't any weapons.
- No taco bell restaurant
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