Final Video

Digipak

Digipak my tarn arisa from mymelanie17

Website

http://arisasalvatore.wix.com/rock-music

CONNECTIONS

1. Twitter ( https://twitter.com/Mymelanie17 )

1. Facebook ( https://www.facebook.com/My-Melanie-906144109501433/timeline )

3. Instagram

Question 4

How do your products engage with the audience?

We all have decided that our target audience really does vary depending on people's taste in music. Anyone can enjoy this EDM-based electro music. This genre is unlike pop where only a specific age listens Taylor swift or Justin Bieber, given that pop music most appeals to adolescents. This means that we don't really have a specific type of group that listens to this. This is also our main reason of picking this song since it's hard to categorize which target group it belongs to therefore it's likely that most people may enjoy it since it's not made for only some people. 

Music Video 
In our music video there are parts which are suitable for adolescents however there are also parts for older people as well. For this we made out music video black and white. This means that all colours are eliminated from this video making it more neutral giving it a sense of equality. This reflects back to the different target audience we planned. Firstly, there are scenes in which only shows the scenery and Thai culture. This is more likely for those people who are interested in the different cultures around the world which are mainly older people. Adolescents are seen as not quite into the culture side which means it is likely for it to appeal to older individuals. Other parts such as where the camera follows the main character may be more for teenagers and they might be able to relate to the lyrics as well as the actions.

Digipak 

For our digipak We deliberately chose the Thai colour flag to match the Thai culture portrayed in our music video.  However, the front cover is MyMelanie the artist which will most attract our teen target audience. The other covers are Thai patterns which are more mature therefore it will suit older audiences. The digipak we made can suit both target audiences which will attract a wider range of individuals. The colour can be described as it being minimalist since the colours we used are very limited and are all the same tone.



Black and white music video
We made it black and white to suit more mature audiences since colourful imagines are  stereotyped as for younger people. Therefore by making the colour into 1 tone, it may reach those who are minimalist audiences. The black and white tone is also linked with the website and the digipak so that the same message are being put forward to the audiences that are able to relate to the pieces of art.

Website


We tried to make the final website as dark as possible matching the theme. Since one of the main theme of the project is darkness and sorrow, it could be that out products may appeal to gothic,hippy teens( those who are in the sub-culture) since the music video as well as the website gives out this artisty vibe.

Movement of camera 
We deliberatly made the footage stutter-like as it links to the theme of sorrow and how hard it is to move on. The challenges that were faced were shown through the camera motion, how everything goes by slowly and how every once in a while, we all trip due to the obstacles we face , but that won't stop us from moving on just like how the motion's like in this music video.

Location
The location we chose was at Huahin at a vintage thai market, temples as well as the floating market. We chose the two places due to how it emphasizes Thai culture. This was done as it may appeal to foreign audiences attracting a larger group of audience. These location will not only reflect our product's theme but it'll also introduce and educate other non-thai audiences about our lifestyle and culture.


According to David Buckingham, he believes that 'it is ''essential to situate young people’s media use within the context of their other social activities and experiences due to the fact that many young people are using the media as a wallpaper: a wall of noise to fill up ‘down time’ or just to pass the time due to boredom. That many of their interactions with the media are not contrived, committed or concentrated but fleeting, visceral and meaningless."
According to this, i would say that our product, does have some parts which are related to this. The lyrics is all about a girl waiting for the love of her life, which some audiences may be able to relate therefore they might be interested in this due to their own's sake. This shows how this may be used as a "wallpaper" to pass time so they could overcome their obstacle through our product. However, this may not be meaningless not supporting Buckingham to that extend. 
      On the other hand, there are parts which just shows the culture and sometimes could just not be as appealing for some people. Some people may just wanna chill out by listening to this at the same time ignores the music video. They might not have an interest in this type of music video or the content but the song speaks to them, making them ignore the rest of the product. This lends support to Buckingham's theory. 

Question 5

Mind Map created by histmediastudies with GoConqr

Question 6