Final Video

Digipak

Digipak my tarn arisa from mymelanie17

Website

http://arisasalvatore.wix.com/rock-music

CONNECTIONS

1. Twitter ( https://twitter.com/Mymelanie17 )

1. Facebook ( https://www.facebook.com/My-Melanie-906144109501433/timeline )

3. Instagram

Question 4

How do your products engage with the audience?

We all have decided that our target audience really does vary depending on people's taste in music. Anyone can enjoy this EDM-based electro music. This genre is unlike pop where only a specific age listens Taylor swift or Justin Bieber, given that pop music most appeals to adolescents. This means that we don't really have a specific type of group that listens to this. This is also our main reason of picking this song since it's hard to categorize which target group it belongs to therefore it's likely that most people may enjoy it since it's not made for only some people. 

Music Video 
In our music video there are parts which are suitable for adolescents however there are also parts for older people as well. For this we made out music video black and white. This means that all colours are eliminated from this video making it more neutral giving it a sense of equality. This reflects back to the different target audience we planned. Firstly, there are scenes in which only shows the scenery and Thai culture. This is more likely for those people who are interested in the different cultures around the world which are mainly older people. Adolescents are seen as not quite into the culture side which means it is likely for it to appeal to older individuals. Other parts such as where the camera follows the main character may be more for teenagers and they might be able to relate to the lyrics as well as the actions.

Digipak 

For our digipak We deliberately chose the Thai colour flag to match the Thai culture portrayed in our music video.  However, the front cover is MyMelanie the artist which will most attract our teen target audience. The other covers are Thai patterns which are more mature therefore it will suit older audiences. The digipak we made can suit both target audiences which will attract a wider range of individuals. The colour can be described as it being minimalist since the colours we used are very limited and are all the same tone.



Black and white music video
We made it black and white to suit more mature audiences since colourful imagines are  stereotyped as for younger people. Therefore by making the colour into 1 tone, it may reach those who are minimalist audiences. The black and white tone is also linked with the website and the digipak so that the same message are being put forward to the audiences that are able to relate to the pieces of art.

Website


We tried to make the final website as dark as possible matching the theme. Since one of the main theme of the project is darkness and sorrow, it could be that out products may appeal to gothic,hippy teens( those who are in the sub-culture) since the music video as well as the website gives out this artisty vibe.

Movement of camera 
We deliberatly made the footage stutter-like as it links to the theme of sorrow and how hard it is to move on. The challenges that were faced were shown through the camera motion, how everything goes by slowly and how every once in a while, we all trip due to the obstacles we face , but that won't stop us from moving on just like how the motion's like in this music video.

Location
The location we chose was at Huahin at a vintage thai market, temples as well as the floating market. We chose the two places due to how it emphasizes Thai culture. This was done as it may appeal to foreign audiences attracting a larger group of audience. These location will not only reflect our product's theme but it'll also introduce and educate other non-thai audiences about our lifestyle and culture.


According to David Buckingham, he believes that 'it is ''essential to situate young people’s media use within the context of their other social activities and experiences due to the fact that many young people are using the media as a wallpaper: a wall of noise to fill up ‘down time’ or just to pass the time due to boredom. That many of their interactions with the media are not contrived, committed or concentrated but fleeting, visceral and meaningless."
According to this, i would say that our product, does have some parts which are related to this. The lyrics is all about a girl waiting for the love of her life, which some audiences may be able to relate therefore they might be interested in this due to their own's sake. This shows how this may be used as a "wallpaper" to pass time so they could overcome their obstacle through our product. However, this may not be meaningless not supporting Buckingham to that extend. 
      On the other hand, there are parts which just shows the culture and sometimes could just not be as appealing for some people. Some people may just wanna chill out by listening to this at the same time ignores the music video. They might not have an interest in this type of music video or the content but the song speaks to them, making them ignore the rest of the product. This lends support to Buckingham's theory. 

Question 5

Mind Map created by histmediastudies with GoConqr

Question 6

Question 2

How do your products represent social groups or issues?

Question 3

SHIRTS LAUNCHING

One of the most important marketing strategy is to create products which enables the fans to buy. This allows the artist to be more well known to the public and allows the music company to generate income from the fans.
We came up with a T shirt print design for the artist where it has various sizes and colours. The shirt has the album front cover and back cover to advertise the music and the artist which is an effective way of getting attention.
Also, the other thing we created are remixes version of the original song to create more dimension and variety for the listener. This is also an effective way of advertising existing artists in the same music company as collaboration allows the artists to work together so they both with benefit each other. By introducing remixes of " Petals" catergories the type of music the artist is playing and enabling them to market at " Music Techno", "EDM", "Dance" which is very well known to the public.

Vinyl is one of the alkenyl functional groups. On a carbon skeleton, sp²-hybridized carbons or positions are often called vinylic. Allyls, acrylates and styrenics contain vinyl groups.

Mostly, if we generalise the obvious the type of people who are willing to buy LPs and Vinyls are hipsters where they stick to the old way of life. Another type of target audience is fandoms or loyal customers who are real fans and keep up with all the products the band produces as they want to keep the vinyl collection.

Why do some people choose vinyl over CDs?

1. Your Taste in Music Will Improve

2. Record Buying Is an Experience

This is very important as LP is back in the market and major DJs been introducing LP when they are remixing songs. This allows LP to go back on track to the trends. It is very important to follow the trend as we can achieve to sell more due to adjusting our market strategy to match with the majority.

3. Vinyl Sounds Better

4. Vinyl Can Make You Money

The reason that we want to also create a LP version for the album is that it allows the customers to browse and see more of the other disks available in the store which is an effective way of marketing since it attracts the customers to listen to other albums since it is placed next together. Attention can be created due to the design of the vinyl and the quality of the music.

However, the downsides of buying Vinyls and why some people prefer digital CDs is that they require turn tables which are costly and only attract to some target audience : Higher/ Middle class who raise reasonable amout of income.  Secondly, they are very hard to take care of as if they are not carefully looked after they will diminish if they have not been played for a long time. Furthermore, dust can get in and break the *

Question 1 EVALUATION

Question 1

How do your products use or challenge conventions?

Conventions of music video. 

In our music video, we all have decided as a group that the theme we got from analysing the lyrics was depressing and sorrowful. We later on have applied that in our music video matching the lyrics and each of the scenes. We made made sure our actress had this sad look on her face throughout the music video. This has similarites with some of the artists out there such as lana Del ray's music video for " summertime sadness" . The video has this yellow toned, summer themed similar to how we reflect to the lyrics in our music video. The depressing sorrow theme was emphasized and was done by the mise en scene used such as her dress and makeup. Everything adds onto the sad gloomy mood of the music video. 

1. " Everytime i get stronger" ( A strong sad facial expression shown) 

4. "Summertime sadness"

3. " While i'm waiting here for you" - This shows the actress behind her shoulders looking into the far distance, waiting for the her man. 

Not only this, there are also links with the music and the visuals. From the start till the end of the video, we tried to make the beat of the song match the change of the scene. The can be clearly shown in the first 12 seconds of the video. We did this to emphasize the music as well as the music video. The reason being is because when there's a music video, the audience tends to focus on the content of the video and ignores the music. However, by doing this, it'll prevent people from excluding the music and focus on both music and video. This can also be seen in Charli xcx' s music video "boomclap". It clearly shows how each of the scene changes according to the beat, which was really similar to what we did. The Camera work is also really similar as it follows the main character in the video. Charli xcx's seen as this beautiful powerful independent women and this is shown through her the camera work ( low mid shot, behind the shoulders shot) and mise en scene like her costume and makeup. Comparing it back to our music video, My melanie also has makeup on to emphasize the sadness inside her as well as her dress. The way the two singers are portrayed through their costumes is really similar. 

Throughout the whole music video, we try to make every scene reflect back to when we want to show and to also portray our theme. We tried to emphasize Thai culture with a mixture of emotions and sadness along with the lyrics adding on to the actress's acting. In terms of the footage, we have had plenty of tourist attraction scenes that we've shot and went to. We tried to add this in the music video as much as possible because showing too much of the main actress won't at all reflect back to the Thai culture we're trying to introduce. The frames in each of the music video varies as we went to at least 5 different places. We also want the camera angle to influence the emotions and impression people have towards the actress. In some cases, the angle shot is a low angle showing how powerless the girl in the video is, 

which also supports the lyrics. 

Some shots show the scenery from a high angle in order to the whole area of it. There are many different framing and angles focusing on the intimate moments in the video. If we really want to emphasize something in the video, there would be close up shots. This could be compared with the "boomclap" music video, as it also involves different locations in Amsterdam, showing it's culture as the camera follows the singer, similar to what we did. 

OBJECTIFICATION

In this music video, the main focus of everything is this actress being treated like an object, being thrown away by her lover, reflecting back to how men are cruel, really taking on the women's side. The lyrics also are meant for girls trying to be strong after what a man had done to her. This has huge influences on how different genders are represented. Men are seen as this strong dominant figure and are able to hurt women emotionally. Women on the other hand are portrayed as weak individuals, crying over her lover that left her for someone else. This music video takes a female side and shows clearly how weak she is putting up with her love life problems, while figuring herself out and this could all be due to this one guy, who has all the power. 

In order for the artist to be able to get into character , she'll need to go through some real experiences and apply the same feeling and action in the music video. The record also sent her to get acting classes as well as singing. My Melanie's star persona is created by how her image is endlessly represented and reproduced across a range of different media. The record does this and promotes the singer by letting paparazzi freely take photos of her, giving interviews frequently.

b) Conventions associated with my sub-genre

Website

This is the first page to our website. Our ideas for the website design is mostly influenced by Lana Del Ray's official website. We specifically chose this layout to emphasize who My Melanie is since this allows us to put her face in the center of the web page. 

Inside the Website

Inside the website, there are also fan messages written by My melanie herself as this acts as a one way form of social media so the fans may feel like they are a part of this loving my melanie community. The message explains her story and journey which may appeal to those who are super fans wanting to know more about her. This is a form of promoting an artist as not only she gains a god reputation but her story will be heard and may be seen as inspiring for the younger community. 

We got this idea from Adele's message to her fans and how it works so well.