1. The main purpose of music videos is the fact that it helps people understand the song and the lyrics more, in cases where the MV is linked to the song. This tells the story analyzing the song at the same time. If the majority of people are able to relate to the song, the mv will help them understand the what's going on and may it more relatable to them as it contains visual story making it realistic.
2.ENTERTAINMENTTTT!!! People may as well stay and listen to the music longer because of how entertaining the MV could be. This may have nothing to do with the song but the music video is very interesting itself. This will extend the time spent watching the video as well as forcing them to listen to the song loner. This may have an effect on them later as the song may repeat itself in their heads and that they might just come back and purchase the song
3. To advertise the producer, Writer AND OF COURSE THE SINGER!
- For the singer to be acknowledge and to be more well known. Both music and singer are included in the music video. This could be another type of self promotion. It could be that the music's not that great but that we're a fan of the singer or a particular band. This therefore makes them watch the mv or may even end up buying the music, just for the sake of their fandom.
SYNERGYYYY
If the music video is really good and is known for it , this may further promote the music video as well as the artist. If the artist is really famous so as the music video, this will just make both of the products really well known and together will create a perfect synergy. This will make it even more profitable for both producers and the artist.
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