
Mostly, if we generalise the obvious the type of people who are willing to buy LPs and Vinyls are hipsters where they stick to the old way of life. Another type of target audience is fandoms or loyal customers who are real fans and keep up with all the products the band produces as they want to keep the vinyl collection.
Why do some people choose vinyl over CDs?
1. Your Taste in Music Will Improve
2. Record Buying Is an Experience
This is very important as LP is back in the market and major DJs been introducing LP when they are remixing songs. This allows LP to go back on track to the trends. It is very important to follow the trend as we can achieve to sell more due to adjusting our market strategy to match with the majority.
3. Vinyl Sounds Better
4. Vinyl Can Make You Money
The reason that we want to also create a LP version for the album is that it allows the customers to browse and see more of the other disks available in the store which is an effective way of marketing since it attracts the customers to listen to other albums since it is placed next together. Attention can be created due to the design of the vinyl and the quality of the music.
However, the downsides of buying Vinyls and why some people prefer digital CDs is that they require turn tables which are costly and only attract to some target audience : Higher/ Middle class who raise reasonable amout of income. Secondly, they are very hard to take care of as if they are not carefully looked after they will diminish if they have not been played for a long time. Furthermore, dust can get in and break the *









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